The platform is rolling out a new feature that allows them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the platform revealed that it now features in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread release. This advancement coincides with a rise in content created by AI, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding content creators on a popular video site primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a term for inferior, factory-style content that is typically illogical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, from AI artwork to educational videos, and we want to offer the community the ability to adjust the amount of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
TikTok disclosed that there are presently 1.3 billion videos on its network identified as made with AI. In total, over 100 mn media items are uploaded to the platform each day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI content they watch by using the topic control setting in the application and selecting “AI-generated content”. Further subjects that are already be controlled under the setting cover politics, clothing, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate creators to label “realistic” AI-made content, and it bans malicious deepfakes of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its community policies.
In addition, the app will henceforth apply an artificially created label to content created with its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This action is designed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a $2m educational fund for professionals and institutions to produce learning resources about ethical AI use. This initiative will support non-profit groups dedicated to training programming and robotics.
Moderation Strategy
TikTok has defended its safety measures, during controversy over plans to make redundant numerous safety staff in the United Kingdom. TikTok is expected to cut a significant number of roles in its content moderation division in London, with trade unions and online safety experts expressing worry that people are being substituted by machine-led review.
A company official clarified that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by humans. TikTok reported a significant reduction in shocking and graphic content handled by human moderators over the previous year due to the use of its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”
